Add to ORKGSocial media is a new, yet very prominent concept in present marketing communication. It has been growing steadily and became popular among marketers both in business-to-customer (B2C) and business-to-business (B2B). However, there has been more research done on how to apply and utilize social media in the B2C scenario and there are fewer explanations about B2B cases. Therefore, it was interesting to do research and analysis on how B2B companies operate, what are the factors influencing social media utilization and get insights about the use of different platforms and their role in the overall marketing process. There are different strategies for different social media platforms to use them to their fullest potential. The bottom line for an...
The digital landscape is rapidly changing and provides business-to-business companies with new digit...
Purpose.The purpose of this paper is to review extant literature on social media marketing (SMM) in ...
The use of social media in B2B businesses is not as common as it is in B2C companies and social medi...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...
In the past decade, there has been a transformation in how businesses are done, many business chose ...
Studies argue that the adoption of social media sites in business organisations in the Business-to-B...
Digitalisation has increased the importance of online forms of marketing. In the past decade, social...
Social media has become a part of our daily lives. Consumers and companies both use social media as ...
The last thirty years there has been a dramatic change in relationship marketing. The use of compute...
As social media platforms are increasingly becoming more popular and a part of everyday life, Busine...
When looking at the engagement of social media in general we see that business-to-business (B2B) com...
The use of social media is at a rise and it is now becoming a part of people’s everyday life. This i...
Social media (SM) is an innovative strategy used to develop new forms of communication channels and ...
Nowadays the social media channels represent a path for effective promoting and advertising for orga...
The digital landscape is rapidly changing and provides business-to-business companies with new digit...
Purpose.The purpose of this paper is to review extant literature on social media marketing (SMM) in ...
The use of social media in B2B businesses is not as common as it is in B2C companies and social medi...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...
Importance of the Study: Over the last decade or so the B2C organizations are making full usage of t...
In the past decade, there has been a transformation in how businesses are done, many business chose ...
Studies argue that the adoption of social media sites in business organisations in the Business-to-B...
Digitalisation has increased the importance of online forms of marketing. In the past decade, social...
Social media has become a part of our daily lives. Consumers and companies both use social media as ...
The last thirty years there has been a dramatic change in relationship marketing. The use of compute...
As social media platforms are increasingly becoming more popular and a part of everyday life, Busine...
When looking at the engagement of social media in general we see that business-to-business (B2B) com...
The use of social media is at a rise and it is now becoming a part of people’s everyday life. This i...
Social media (SM) is an innovative strategy used to develop new forms of communication channels and ...
Nowadays the social media channels represent a path for effective promoting and advertising for orga...
The digital landscape is rapidly changing and provides business-to-business companies with new digit...
Purpose.The purpose of this paper is to review extant literature on social media marketing (SMM) in ...
The use of social media in B2B businesses is not as common as it is in B2C companies and social medi...