This dissertation consists of three essays that study heterogeneous preferences in economic activities and their implications for welfare. Chapter one axiomatizes the choice behavior that implies a finite distribution of underlying quasi-linear utilities (types). The choice alternatives are pairs of goods and their prices. Given the choice data over such choice alternatives, this model can uniquely construct the underlying types and their distribution and establish the existence of a quasi-linear tie-breaking rule. This identification gives a unique social welfare aggregator consistent with the Pareto efficiency criterion. Chapter two is on signaling games with an imperfectly informed victim and a perfectly informed defendant with respect t...