Social Media Marketing as Tool for a Small Company- Case: FinnEasy Oy

The development of digital technology has moved marketing efforts to digital spaces, where social media marketing is the industry’s most popular approach. In this situation companies have started to use content marketing to attract and retain customers’ attention in the hopes of creating relationships and to drive profitable customer action. The research objectives of the thesis were to create a theoretical framework for a social media marketing plan, to study and examine content marketing as a social media marketing approach, and to create a content marketing plan for FinnEasy Oy. The thesis was concluded mainly via qualitative research methods using secondary data from books, articles, studies, and industry reports. Primary data was collected from the employees of the company to review the current situation of the company