Social Media Marketing for a Business : And a case company in Finland

This is a commissioned work for a medium sized business about to endeavor in the world of social media marketing. The company intends to increase their prevalence on the web and particularly to launch their portfolio on the social medias such as Facebook. Social media has become such a big player in the daily lives of people, that companies of all sizes should pay attention towards whether to use it as a marketing channel. The culprit on this occasion is the case company, and their endeavor in the vast waters of social media marketing. This Thesis aims to illustrate clear view on the phases and actions a company must go through in pursuit of a more powerful online presence. This writing is the result of gathering information on the subject by the literacy available on the subject, both online and on ink & paper. The latter segments comprise the collaboration results the case company achieved with the hired help. Most points interrelate to the topics discussed in the theory portion