Restaurant Market Analysis of Helsinki : establishing an Indian Kashmiri Restaurant

The objective of this thesis is to analyse the Helsinki restaurant market, establish the feasibility of opening an Indian Kashmiri restaurant in Helsinki and the main challenges encountered in the pursuit of becoming a restaurant entrepreneur. This research shall help define the process, guide and determine the course of setting up the concept of a full-service casual dining Indian Kashmiri restaurant in the Helsinki Metropolitan Area. The theoretical background of the research focuses on exploring Kashmiri cuisines from India, the steps required to open a restaurant in Finland and a market analysis of the restaurant industry in Helsinki and Finland. These are considered the founding stones for the introduction of each of the research questions- In order to investigate the research problems, semi-structured interviews as well as structured interviews were recorded and analysed. During the thesis execution an ideal location for the restaurant was also hunted. The next steps require working on the customer acquisition and marketing strategy to be able to attract the customers and achieve the footfall required to be able to recover the salaries of the team and the fixed and variable costs and expenses incurring at the restaurant. It can be concluded that the author can open a restaurant and may even run it successfully, provided he has the right ambience, strategies, and people in place along with funds. An Indian Kashmiri restaurant seems to be a lucrative business idea in Helsinki, Finland