Business plan for an African restaurant in Lappeenranta

The title of the thesis is “Business Plan for an African Restaurant in Lappeenranta”. It was focusing on an ethnic restaurant offering meals from Asian and African cuisine. The purpose of this thesis is to prepare a business plan for a restaurant and to find out how an entrepreneur can achieve success in restaurant business. While writing the thesis, I made a research about how much people from Lappeenranta are interested in trying other culture’s cuisine, estimate the amount of potential customers I could have when I start, and get to know what kind of image people in Lappeenranta have about Asian and African cuisine. Thesis includes introduction, theoretical chapter, research methodology consisting of survey based on distribution of questionnaires and focus group discussion about customers’ satisfaction with other restaurants in Lappeenranta; in-interviews with owners of ethnic restaurants in other cities in Finland such as Helsinki, Jyväskylä, Kouvola and Kotka