The impact of group coaching on creativity and innovation

Objective: Innovation and creativity are key to business success in a knowledge economy. Although scholars have long examined these constructs for instance in terms of conducive working conditions (Amabile, 2004), the evidence-base for techniques facilitating these through coaching is rather sparse. This is somewhat surprising, given coaching has been found to be very effective for developing individuals more broadly (e.g. Gold, Thorpe & Mumford, 2010). Thus, we examine the effects of a group coaching intervention received by an intervention group, comparing participants’ levels of creativity and innovation to those of a control group