Developing a group coaching model to cultivate creative confidence

This paper explores a new domain of coaching: group coaching for creativity. Despite increasing research on creativity literacy, rarely do we talk about the motivation to be creative. Many people don’t believe in their creative potential and they lack the confidence to start exploring their creativity. Group coaching can cultivate creative confidence and build a solid motivation to nurture one’s creativity. The research developed a group coaching model using an action research methodology. Five group coaching sessions were conducted in Switzerland and the United Kingdom. Both quantitative and qualitative data were collected. The results provide positive evidence of the model’s viability