Group creativity

My main focus is the influence of social psychological factors on creativity. Educational institutions and industrial organisations have become increasingly dependent on the individuals and groups of people who work in a complex social environment to create useful and novel products, processes, procedures, and services. Empirical data and theory indicate that both individual and group creativity are highly dependent on social factors in the environment. I will first consider the impact of the social context on individual creativity, and then I will discuss some of the factors that facilitate or inhibit creativity in groups and teams