Creative process management model in an organization

In the postmodern age the phenomena of the creative economy, creative management, integration of creative processes into value creation and management models have become the main factor that sustains longterm competitiveness of an organization. Continuous development of products, technologies, processes, management and work methods, creation and introduction of innovations ensure an organization’s capacity to stay in the market or expand the occupied segment and increase its competitiveness. Comprehensive knowledge of creative processes, creative, effective and efficient management of these processes in an organization defines the importance of an insufficiently investigated issue of management and administration in science and practice. Much attention is being paid to the issue of creative management in foreign research but it has been insufficiently studied in Lithuania. Only few Lithuanian management and economics scientists have investigated the aspects of innovation, creativity, intellectual property as the basis for intellectual capital; Girdauskienė (2010; 2011) is the only researcher who has dealt with the issue of knowledge management in a creative organization. It is relevant to investigate the aspects of creativity and creative process management and expand innovative activities in an organization