Organizational creativity management based on the intellectual capital

The aim of this research is the determination of the creativity management level in the organization and directions of its improvement. Methodology: The empirical study was conducted using an integrated research method, i.e., using quantitative and qualitative research. A conceptual link between creativity and intellectual capital phenomena has been identified to underline the importance of comprehensive management of an organization's creativity. Findings: Based on the system approach, a conceptual model of organizational creativity management based on intellectual capital has been developed. This model's core feature is six organizational creativity management areas that interact with intellectual capital components and management functions. The methods allow investigating the specificity of organizational creativity management and evaluating the overall creativity management level, making it possible to identify the guidelines for the improvement of organizational creativity management. Originality/value: In this article, creativity is explored in the context of intellectual capital structure, emphasizing the importance of the comprehensiveness of organizational creativity management in terms of organization management. The integrated empirical research allowed recognizing the importance of organizational creativity management areas, their links, and interactions and assessing the organization's creativity management level