The current global and economic environment is constantly changing and evolving, thus demanding constant and effective adaptability and innovation. The following bachelor’s thesis revolves around the process of auditing the corporate strategy of IB Cargo s.r.l., in order to discover and recommend possible areas of improvement. As IB Cargo is a company operating in the freight forwarding business, the domain-specific relevant information will be analyzed. The study consists of 4 main subsections, beginning with the theoretical part, where the necessary background information is provided and explained, and the practical part, in which the knowledge and techniques described in the theoretical part, such as PESTEL Analysis, VRIO Analysis and Lo...