»Ne le kruh, tudi vrtnice!«

The book contributes new insights to the research in the field of anthropology of (post)socialism, culture of consumption, gender and memory. It is based on the testimony of interlocutors who offer an insight into the “structure of the feeling” of the socialist era through the practice of consumption, from which on the one hand the complex economic and political dynamics and diverse disciplinary regimes are being reflected and the understanding of power, resistance and emancipation on the other. Author establishes critical distance towards the approach, which discusses socialism as a totalitarianism and shows that socialist policies were not simply dictated from above, but negotiated between the state and its citizens. The female consumer in socialism did not only respond to social barriers and obstacles of history, but she also actively co-created social time. By studying how consumers interpreted and created mutual connections between material objects, moral reputation and (self)respect, the book also shows certain specific elements of Slovenian and Yugoslav development of the European countries after the Second World War.Knjiga prispeva nove uvide k raziskavam na področju antropologije (po)socializma, kulture potrošnje, spola in spomina. Temelji na pričevanju sogovornic in sogovornikov, ki ponudijo vpogled v “strukturo občutenja« socialističnega obdobja skozi prakso potrošnje, iz katere se zrcalijo kompleksne ekonomske in politične dinamike ter raznoliki disciplinski režimi na eni strani in razumevanje moči, upora in emancipacije na drugi. Avtorica vzpostavi kritično distanco do pristopa, ki obravnava socializem kot totalitarizem in pokaže, da socialistične politike niso bile preprosto diktirane od zgoraj, ampak izpogajane med državo in državljani/državljankami, pri čemer pa se ženska potrošnica v socializmu ni zgolj odzivala na družbene prepreke in ovire zgodovine, ampak je aktivno soustvarjala družbeni čas. S preučevanjem tega, kako so potrošniki in potrošnice interpretirali in ustvarjali medsebojne povezave med materialnimi predmeti, moralnim ugledom in (samo)spoštovanjem, knjiga pokaže tudi določene specifične prvine slovenskega in jugoslovanskega razvoja evropskih držav po 2. svetovni vojni