Rural tourism accommodation service sales promotion

Object: Rural tourism accommodation service sales promotions Problematic question: What is the rural tourism accommodation sales promotion situation and what sales promotion guidelines should be offered? Aim: Identify rural tourism accommodation service sales promotion situation and present sales promotion guidelines. Tasks: 1. Define service organization and sales promotion theoretical particularity; 2. Present rural tourism business and accommodation service; 3. Analyze rural tourism accommodation service sales from the perspective of rural homestead owners. 4. Prepare rural tourism accommodation service sales promotion guidelines. Methods: Analysis of scientific literature sources; Questionnaire distribution; Statistical data analysis; Content analysis. Conclusion: Service organization process that requires suitable strategic steps is incomplete without sales promotion tools. Complexed use of commercial, direct marketing, public relations, personal sales and sales increasing strategic tools creates bigger interest and connection between user and service provider. Lithuanian culture and tradition reflecting rural tourism, offers authentic accommodation also creating value on national and regional levels, but it is really important to properly promote it on the market. Rural tourism homestead owners often lack competence in marketing, which shows in their networking. Homesteads often do not have marketing strategies, rarely use sales increasing promotion tools, owners do not follow newest scientific research on rural tourism, hence why rural tourism does not reach it‘s full potential. Rural tourism accommodation service sales promotion guidelines, would be a useful tool to effectively increase Lithuanian rural homestead sales