Rural tourism services evaluation in Jonava district

Object: rural tourism services in Jonava district Aim: to evaluate rural tourism services in Jonava district The goals: 1. Reveal the concept and types of tourism and rural tourism 2. Define the concept of service and describe rural tourism service types 3. Investigate rural tourism services in consumers point of view in Jonava district Problematic Issues: How consumers evaluate rural tourism services of Jonava district? What kind of services do not meet consumers' expectations and what kind of services missing on Jonava rural tourism? Conclusions: The evaluation of Jonava district rural tourism showed that the most important criterion when choosing a homestead was the price, so owners are recommended to pay more attention to pricing policy. Other important factors were the variety of services and advertising / information, but a very small percentage of respondents indicated that they found out about the homestead from the advertisements in the press, and this shows that the owners should pay more attention to advertising. Research showed that the best evaluted services were sauna, hot tub and a arbor with a fireplace, and there was missing a swimming pool and canoe rentals, so owners are recommended to focus on the provision of these services. The study revealed that rural tourism of Jonava district is assessed as good and the majority of respondents would like to revisit homesteads of Jonava district