Integrated marketing communication in Lithuanian rural tourism homestead

The object of research: application of integrated marketing communications in Lithuanian rural tourism homestead. The research problem: how to execute an integrated marketing communications in Lithuanian rural tourism homestead. The aim: to establish a set of integrated marketing communications in Lithuanian rural tourism homesteads. Objective raises ahead: 1. To analyze the concept of integrated marketing comunications, characteristics and causes. 2. Out at the Lithuanian rural tourism homesteads conducted a study of marketing communications. 3. Develop an integrated marketing communications complex to Lithuanian rural tourims homesteads. The research questions: What is the importance of marketing communication elements of rural tourism homesteads to visitors? What kind of marketing communication complex for use in rural tourism homesteads in order to attract new visitors? What kind of marketing communication complex for use in rural tourism homesteads in order to attract repeat visitors? Integration of marketing communication activities are needed to reach the user organizations to compete and entrenched in the market. Each element of the communication should not be used as a self-employed, there must be a set of marketing tools that complement one another. When all elements of marketing communications will be integrated into a unified whole, will achieve the greatest impact on marketing communications. Marketing, as the knowledge and methods of operation, the system is an effective instrument to achieve the objective of a competitive environment. Various marketing activities - is an investment rather than expenditure, as determined by a number of results. Marketing professionals starting to focus not on the product, but user-friendly and understanding regarding the product. Integrated marketing communication affects consumer purchase. The analysis of the results revealed that the visit of Lithuanian rural tourism homesteads were recreational reasons, to find rest in nature. We conclude that the pleasures of nature, wildlife, we should emphasize the importance of services to offer, according to the emerging demand. Recreation planning time depended on the frequency of visits. The results showed that respondents choose to holiday leisure and different people. Leisure are common with your friends and colleagues while on vacation with his family and the second half. Studies also demonstrate that in these times of information on leisure activities consumers are looking for online acquaintance and rely on the recommendations. Respondents expect to benefit, they are very important to all four priorities, but the affordability and quality of services remains a key factor in choosing a farm in rural tourism. Communication with consumers noting exceptional service at a reasonable price and good quality of service, to attract more customers. In abundant supply, we can conclude that consumers are less attached to the service or the company, more testing of new products, services and more services to collect rates. The majority of respondents does not promise to give rural tourism, but also recommend them to your pažystamiems, organizations must give each visitor the most good services to ensure a good holiday for new recommendations. Social networks is the ability to gain consumer confidence, improve information dissemination and to promote sales, and rural tourism homesteads worth it to pay more attention to their social network and quality. Existing customers should be offered to encourage long-term loyalty or price premium service and the opportunity to buy season memberships. Especially now, in early summer, membership in a popular tourist beach lovers