The object of research: sports services. Problem. The growing competitiveness in sports services industry is important to identify the factors that determine sport services for use, evaluate the athletics of choice and the reasons for the current problems in athletics for the offer. The aim of work: to indentify the aspects of sports management services in Kaunas city: athletics case. The task of work: 1. To analyze the theoretical aspects of sport services. 2. Identify the basic factors of sport services attractiveness. 3. To analyze the sports service management aspects. 4. To identify the factors of sport services using in athletics, in Kaunas city. Conclusions: sport services using determinants of winning of sportsmans this factor influ...