Focusing on the paradox of embodiment/ disembodiment in virtual space, and on the recent history of Net Art, this article proposes to go back to Roy Ascott’s metaphor of the ‘telematic embrace’ in order to examine different artistic and theoretical approaches to online affectivity. While the first generation of artists who founded the net.art movement was openly fascinated by the novelty of cyberspace as a medium, currently artists are adopting online tools to produce also offline works, revealing the presence of Internet culture in contemporary society instead of focusing on the nature of the medium in itself. In this scenario, marked by the current Post-Internet discourse, real and virtual worlds overlap, and hybrid artistic forms emerge....