Fastighetsbolags acceptans av digitala innovationer : - En studie inriktad mot digitala brevlådors påverkan och effekt på fastighetsbolag

Title: Real estate companies' acceptance of digital innovations - A study focused on the impact and effect of digital mailboxes on real estate companies. Subject: Bachelor's thesis in business administration- specialization real estate company acceptance of digital innovations, 15 HP. Problem statements: What does the acceptance of digital innovations look like in real estate companies with a main focus on apartment buildings? What impact and effect does the implementation of digital mailboxes in apartment buildings have from the perspective of real estate companies? Purpose: The aim of the thesis is to examine from a broad perspective real estate companies' views on the implementation of digital innovations in apartment buildings. More specifically, the implementation of digital mailboxes and opportunities in the development of postal market. The goal is to spread the knowledge and hopefully form the basis for future decisions in the area. Method: This study uses an abductive research approach, with an inductive core. The studybegan by identifying a current research area. The researchers collected empirical material and examined scientific articles to identify a research gap and create a problem formulation. To answer the research question, the researchers collected primary data through qualitative interviews with seven selected stakeholders at seven different companies. The survey is limited to five different respondents at different real estate companies. These five were supplemented with interviews with the Swedish post and telecom agency, as well as interviews with the authority for digital administration. Conclusion: The real estate companies place great focus and a lot of resources on digitization and digital innovations. However, it appears that the real estate companies have difficulty predicting the results of the projects. A clear understanding needs to be created about how the implementation affects the staff, why the system is implemented and all about the implementation benefits. It turns out that the area around digital mailboxes and digitization of letters is something that has not been discussed whether externally or internally within the real estate companies. The study shows clear incentives and motivation from the real estate companies to be part of the future development. The study shows that increased cooperation between the postal sector and the real estate companies, increases the opportunity to take advantage of benefits and reduce shortcomings caused by the digital structural transformation that the postal market is facingtoday