The evolution of czech hip hop media from subculture to mainstream

This Master's thesis focuses on the history of the hip hop subculture and the character of rappers and female rappers. The aim of this thesis is to analyze chosen hip hop media in the Czech Republic and to determine what is visual, content and also linguistic characteristic of the chosen Czech hip hop media and further to determine the role of rappers and female rappers therein. The thesis is divided into two sections, this being theoretical and methodical section. The theoretical section firstly examines the history of the hip hop subculture from the global perspective and its evolution in the Czech Republic. The first part of the history section focuses on the main milestones of the hip hop subculture history with the prevailing orientation on music, hip hop media, and other channels of its distribution. In the chapter describing the evolution of hip hop in the Czech Republic the thesis focuses on the development of the music genre, the introduction of the significant interprets and connection of the context with the other aspects of distribution of the hip hop subculture into the mainstream. The following chapter in the theoretical section which explores the evolution of academic subculture studies, cultural studies, and post-subcultural approaches. The next chapter describes different types and..