The beginnings and evolution of Czech hip hop in domestic music magazines

The diploma thesis analyses the beginnings of hip hop in the Czech Republic in the context of domestic music magazines. It aims to examine the media depiction of this cultural phenomenon in its entirety with an emphasis on the musical genre of rap. Through qualitative content analysis of text data, it observes specific periodicals in two time periods. The first of them was in the years 1989 to 1999, when the first attempts to transfer the originally American genre to the domestic environment began to appear in the country. The second analysed stage is limited to the years 2000 and 2002, in which two key albums were released, namely Repertoár by the group PSH and My 3 by Indy & Wich. The magazines Melodie, Rock & Pop, Report, Tripmag, Ultramix and Bbarák were used in the qualitative content analysis. The thesis examines the first printed mentions of Czech hip hop, but also focuses on reviews, interviews and other extensive journalistic genres, especially at a later stage. Qualitative content analysis of textual data is complemented by semi-structured interviews with leading music publicists, but also artists who have contributed to the establishment of rap in terms of Czech music. The research method of oral history was also used and made it possible to obtain information with witnesses that have..