RAGAM TIPE PERIKLANAN PADA POSTINGAN AKUN MEDIA SOSIAL INSTAGRAM (Analisis Isi pada Postingan Akun Instagram @tulungagungsparkling periode bulan Mei - Juni 2021)

Abstract Changes in the current digitalization era lead to innovations that will replace old human activities with new ways in the fields of economy, politics, and socialization, especially in interacting. This change in interaction is marked by the emergence of the internet, the internet itself as part of mass communication leads to a communication revolution that is so complex. The rapid growth of Instagram users is directly proportional to the number of advertisers on Instagram social media, from start-ups to e-commerce, competing to advertise their products on Instagram. This advertising feature is called paid promote, or identical to a photo or video format ad that can be seen in posts or feeds from the advertiser's Instagram account. One of them is the Instagram account @tulungagungsparkling. This study is to find out how many different types of advertising are posted in the @tulungagungsparkling account on Instagram social media in May – June 2021. Researchers used quantitative research methods. Quantitative research is research that uses data ranging from data collection, data interpretation, and data appearance in results. The researcher chose the quantitative type approach because the researcher aimed to find out how many different types of advertising were posted on the Instagram @tulungagungsparkling social media account. The results of this study obtained data where 79 advertising posts or 37.44% of 211 advertising posts included in the price advertising category, 92 advertising posts or 43.60% of 211 advertising posts included in the quality advertising category, and in the institutional advertising category. there are 40 ad posts or 18.95% of the 211 ad posts