PENGELOLAAN INSTAGRAM SEBAGAI MEDIA PROMOSI PARIWISATA (STUDI PADA AKUN INSTAGRAM @jelajahblitar)

The popularity of Instagram at this time can open up opportunities for anyone who wants to use social media as a means of communicating and promoting existing tourism potential. The @jelajahblitar account acts as a communicator to provide messages or information to communicants, and followers of the account become communicants. Instagram account @jelajahblitar is always up to date and very active to support regional promotions. Based on this phenomenon, the purpose of this study is to determine the management of Instagram @jelajahblitar social media as a tourism promotion medium in Blitar Raya. The focus of the research is more directed at the Instagram account @jelajahblitar regarding the management of social media as an introduction to tourism in Blitar. The theory used in this research is social media management. First, Define The Value Proposition, this stage gives reasons why people should use their services. Second, Segmentation, Targeting, and Positioning. Segmentation, which is mapping the appropriate audience based on the findings from the first stage. Targeting, namely determining the target of a communication process that will be carried out through social media. Positioning, which is an effort to position the product in the face of competition. Third, Operations and Delivery Process, namely the delivery of messages through social media. At this stage, the technical distribution of social media greatly affects the message delivery process. Finally, Measurement and Feedback is measurement and feedback in the use of social media. Then the approach in this study uses a qualitative approach. The research subjects in this study were the admin or owner of the @jelajahblitar account, the CS of the @jelajahblitar account, and the followers of the @jelajahblitar account. Based on the results of the research that has been done, it can be concluded that the @jelajahblitar account applies four stages of social media management, namely 1. Define value proposition, 2. Segmentation, Targeting, Positioning, 3. Operation and Delivery Process, 4. Measurement and Feedback