STRATEGI PROMOSI MELALUI AKUN INSTAGRAM DALAM MEMBANGUN MINAT KUNJUNG WISATAWAN DI YOGYAKARTA (Studi Deskriptif Kualitatif Pengelola Akun @puncak_sosok)

This research is conducted to acknowledge the promotional strategies of Puncak Sosok management through @puncak_sosok instagram account. It happen for nowdays, internet is used by bussiness owner to promote their product, one of it is social media instagram. This research aimed to analyst how instagram used as Puncak Sosok Tourism promotions media. Therefore, researchers have conducted research using descriptive qualitative methods by collecting data through interviews and documentation carried out in depth on the research subject. In this study, researchers used the Instagram analysis unit to maximize promotional media according to (Matthew Sugiarto 2018) with three indicators of content, consistency, and community. As a promotional strategy for the Puncak Sosok to build interest in visiting tourists. Then test the validity of the data using the source triangulation method. The results of this study state that in carrying out the promotion strategy of Instagram @puncak_sosok uses the repost feature a lot and there is no special team that promotes through Instagram social media. This can be seen from the concept of promotion strategy and interest building indicators used in this study. The concept used in this study consists of three stages with indicators of interest, preference, and community