PENGEMBANGAN PARIWISATA PANTAI BERBASIS KOMUNITAS ( Studi Pantai Lon Malang, Desa Bira Tengah, Kecamatan Sokobanah, Kabupaten Sampang, Provinsi Jawa Timur)

Abstraction Moh. Halim, 201410310311118, 2021, Faculty of Social and Political Sciences, Department of Sociology, Community-Based Coastal Tourism Development (Lon Malang Beach Study, Bira Tengah Village, Sokobanah District, Sampang Regency, East Java Province), Advisor I Dr. Vina Salviana Darvina Soedarwo, M.Si. advisor II Dr. Tutik Sulistyowati, M.Si. Lon Malang Beach Tourism before it was built into a tourist destination which was previously just a slum place and a place of illegal sand mining carried out by the village head who served before him. Then at the beginning of 2016 the community, with the support of the current village head, Kades Martuli, took advantage of the coastal tourism potential which was finally able to improve the community's economy and prevent social deviations in that location. Researcher analyzes from the AGIL theory that community empowerment is carried out as an increase in the welfare of the community's economy by involving the community. The participation of local communities is very important, because local people already know the natural potential around tourist objects. In addition, directly involving the community will improve the economy of the surrounding community. To be clearer, the following is the researcher's analysis. Adaptation: a system must cope with emergency external situations. The system must adapt to the environment and adapt the environment to its needs. In terms of adaptation carried out by the manager, it is by looking at several aspects including: environmental aspects, economic aspects and socio-cultural aspects, in this case the aspects will be explained environmental aspects economic aspects aspects Socio-Cultural Goal Attainment (Achievement of Objectives) Economic Development, Cultural Development, Elementary School Development Training for Tourism Human Resources, especially Pokdarwis Pantai Lon Malang, Infrastructure Development Maintaining the integrity of the environmental order so that life support systems on earth are guaranteed and systems of productivity, adaptability, and restoration of land, water, air and all sustainable life.Integration (Integration): a system must regulate the relationships between the parts that become its components. The system must also manage the relationship between the three other important functions, namely (functions A, G, L). Latency Advisor to the Head of Disporabupar Kab. Sampang while the supervisor of the Sokobanah sub-district, the Head of Bira Tengah Village and Achmad Vicky Faisal S. Kom and for the Mastuki Chairman and Deputy Chairman Muhammad Efendi and finally the Secretary Ibrahim Zahbana