PENGEMBANGAN DESA WISATA TORONGREJO KOTA BATU BERBASIS COMMUNITY BASED TOURISM (CBT)

The growth of the tourism sector in Batu City has unwittingly caused many social and environmental problems, one of which is urban complex problems such as congestion, garbage, land conversion, food security and environmental damage problems, regardless of local wisdom that occurs as a result of Batu City tourism development. . The Batu City Government has another alternative in tourism development so that the problem does not get worse, the option needed is the creation of Community Based Tourism (CBT)-based tourism, which is a form of tourism managed by local communities with an emphasis on environmental, social, and cultural sustainability principles to help tourists to be able to understand and learn the local people's way of life. This research was conducted using qualitative methods. The research location is Torongrejo Village, Batu City. This subject is the head of the Torongrejo village, the head of the tourism village manager, the Torongrejo village community. Primary data sources were obtained through interviews. This study uses an interactive model sata analysis technique which is one of the data analysis techniques in qualitative research. The results showed that the tourism village development model in Torongrejo village was based on CBT, where all stakeholders from the community were involved in the development of tourist villages. The community is involved in the process of preparation, planning, operation, development and supervision. In the preparation process, a Village-Owned Enterprise (BUMDES) was formed as the manager of tourism village development. At the planning stage, each community who is a member of the Gapoktan, Youth Organization and Women's Gapoktan prepares a proposal regarding what will be developed into a tourist village in terms of its natural potential, agricultural potential, organic potential, geographical location. In the operational process of the tourist village entering the BUMDES, it is called the blessing of torongrejo. At the stage of developing a tourist village there is a separate post, tourism, business, marketing, buying and selling traditional markets and online. For BUMDES torongrejo, it is still updated per year 2019. Our temporary field of tourism is towards organic tourism, rafting, souvenir tours. All are community-based, because BUMDES is formed for the community, the community participates in developing tourism potential. At the supervision stage, a meeting is held every 15 days which is attended by village officials, PPL, independent parties such as sales, extension workers, smart city workers. The discussion includes agricultural activities such as fertilizer subsidies, farmer cards, organic land to PTSL land certificates and organic certificates. Torongrejo village, the community already has all SHMs. The obstacle in developing CBT-based tourism villages is the lack of socialization about tourist villages. Socialization is only done in online media. So that a solution is needed in the future from the government, namely the existence of a large PAD that is returned to the community as well. The rise of artificial tourism development in Batu City and the lack of tourism marketing carried out by tourism village managers. The marketing strategy is still traditional while BUMDES does not play a role in marketing, farmers only depend on middlemen. Based on the results of previous research and data analysis, it can be concluded that the community-based tourism village development model in Torongrejo Village, Batu City has been carried out according to the procedure. Where all community stakeholders are involved in the development of Torongrejo village tourism. The community established BUMDES as a forum for the development of tourist villages. Where in it there are Gapoktan, youth groups and women's group groups. The inhibiting factors for the development of community-based tourism villages in Torongrejo Village, Batu City are the lack of massive socialization, the lack of subsidy funding support from the Batu City government and traditional marketing strategies that are still held by middlemen. The community cannot market their products on their own but must go to middlemen. Suggestions that can be given to Torongrejo village are to maximize the promotion of tourism villages. This can be done by giving discounts on every day event such as the Indonesian Independence Day, religious holiday