Add to ORKGThe aim of bachelor thesis is to analyse and evaluate the marketing mix creation of the chosen product of the selected company which deals with production and sale of wiring accessories and lights. The theoretical part of my paper contains general theoretical background of marketing and especially the marketing mix. This section highlights and describes the importance of four marketing tools product, price, place and promotion; which are also referred to as 4Ps of marketing. The practical one focuses on the general characteristics of the company and its activity. A very important section of this thesis is the evaluation of the marketing mix of the chosen product and the creation of the strategy how to improve the current situation