Marketing Mix of Company Fabricland

This bachelor thesis is concentrated on the marketing mix of Michaela Směřičková (Fabricland) company. In the theoretical part I focused on theoretical foundation of marketing mix, primarily of the services of marketing mix. In the practical part I carried out a detailed analysis of the marketing mix in the chosen company and I also provide a proposition for increasing the efficiency of promotion of their products and of the total marketing mix. This should bring an improvement in the market position, increase of profits and higher satisfaction of customers. The company does business in the tailoring sector