Analysis of Marketing Mix Tools of a chosen Company

The aim of Bachelor´s thesis is Analysis of Marketing Mix Tools of CK FISCHER. The thesis is divided in two parts: theoretical and practical. The theoretical part will be focused on describtion of the marketing of services, the role of the marketing mix as a tool in marketing, individual components, describes how are marketing created and SWOT analysis. The first object of practical part will be company´s introduction and then will be realized the analysis of the marketing mix in the company and SWOT analysis. The result of Bachelor´s thesis will be suggestion of recommendations for the company