Add to ORKGThe Bachelor Thesis Humour in advertisement is focused on creating humorous advertisements. The Thesis is divided into theoretical and practical part. The theoretical part is about advertisement, psychology of advertisement, emotions and emotional appeals that are used in advertising, primarily appeal humour. The practical part includes analysis of the survey focused on the effectiveness of humour in advertisements, analysis of selected campaign and the results of own survey
The thesis deals with specific aspects of advertising for children. It contains a theoretical and pr...
Title: The Language Humour in Andvertising Author: Radka Čimingová Department: Department of czech l...
This Bachelor's thesis measures the change in the attitude to and memorability rate of a product or ...
Bakalářská práce Humor v reklamě se zaměřuje na tvorbu reklamy s použitím emocionálního apelu humoru...
The bachelor thesis, titled Humor as a marketing tool and its impact on consumer behavior, deals wit...
The bachelor thesis, titled Humor as a marketing tool and its impact on consumer behavior, deals wit...
This bachelor thesis deals with a language humour and its usage in advertising. The theoretical part...
The bachelor thesis deals with the means of manipulation in advertisement. It is based on the findin...
This Bachelor Thesis studies the topic of using situational and particularly the language humour in ...
The bachelor thesis deals with humour in the concept of psychology. In a review study, it tries to m...
The aim of the Master Thesis entitled "Analysis of marketing appeals in advertisement" is to study h...
Humor v slovarju pomeni kakovost – da si zabaven ali smešen, ampak v oglaševanju je to zelo resen te...
This bachelor thesis focuses on marketing and advertisement in entertainment industry. In theoretica...
Through the analysis of some case studies, this thesis aims at exploring translation strategies of h...
Bakalářská práce se věnuje problematice reklam, zejména těch, ve kterých se objevuje humor a vtip. J...
The thesis deals with specific aspects of advertising for children. It contains a theoretical and pr...
Title: The Language Humour in Andvertising Author: Radka Čimingová Department: Department of czech l...
This Bachelor's thesis measures the change in the attitude to and memorability rate of a product or ...
Bakalářská práce Humor v reklamě se zaměřuje na tvorbu reklamy s použitím emocionálního apelu humoru...
The bachelor thesis, titled Humor as a marketing tool and its impact on consumer behavior, deals wit...
The bachelor thesis, titled Humor as a marketing tool and its impact on consumer behavior, deals wit...
This bachelor thesis deals with a language humour and its usage in advertising. The theoretical part...
The bachelor thesis deals with the means of manipulation in advertisement. It is based on the findin...
This Bachelor Thesis studies the topic of using situational and particularly the language humour in ...
The bachelor thesis deals with humour in the concept of psychology. In a review study, it tries to m...
The aim of the Master Thesis entitled "Analysis of marketing appeals in advertisement" is to study h...
Humor v slovarju pomeni kakovost – da si zabaven ali smešen, ampak v oglaševanju je to zelo resen te...
This bachelor thesis focuses on marketing and advertisement in entertainment industry. In theoretica...
Through the analysis of some case studies, this thesis aims at exploring translation strategies of h...
Bakalářská práce se věnuje problematice reklam, zejména těch, ve kterých se objevuje humor a vtip. J...
The thesis deals with specific aspects of advertising for children. It contains a theoretical and pr...
Title: The Language Humour in Andvertising Author: Radka Čimingová Department: Department of czech l...
This Bachelor's thesis measures the change in the attitude to and memorability rate of a product or ...