The influence of advertising on children

This bachelor thesis is focused on advertising and specifically on its impact on children. The theoretical part discusses terms such as marketing, marketing mix and advertising. It also analyses types of advertisement, media and advertising history before moving on to define and distinguish the impacts of advertising on different age groups. The practical part presents its own survey which analyses the attitude of parents to advertising and the influence of advertising on their children. This survey is compared to an interview with an expert who deals with the issue. Subsequently, it analyses and evaluates the interview with the Brand manager of Mondelez, which provides a view of the issue from the side of the company. Finally, the practical part analyses interviews with children of different ages and examines their attitude to advertising. The aim of the bachelor thesis is to evaluate whether advertising has positive, neutral or negative effect and alternatively propose appropriate solutions to resist these influences. The important part is to show how multinational corporations, which produce and sell products for children, approach the issue