Impact of advertising to specific social habits of children

The bachelor's thesis deals with the issue of the impact of advertising on specific social habits of children, like consumption habits and eating habits. The main objective is to warn about this issue, summarize existing researches and compare this issue in czech and american milieu. Theoretical part of the thesis is focused on advertising, types of advertising and communication process. Another chapter is dedicated to children, their evolution and their defenselessness to advertising. Practical part is divided to two parts. The first part contains of summary of existing researches in the field of impact of advertising on consumption habits and eating habits. The second part contains of description of czech and american milieu in selected areas and comparison