Children and advertising and its influence on consumer behavior

This thesis deals with advertising and its influence on children agend 7 to 10 years. The main objective is to find out how children perceive television advertising. Theoretical part of the thesis is focused on categorization of marketing communication, as one of its parts is the efore mentioned adveritising. Another chapter is dedicated to the advertising itself, its history, types of advertising media and laws that protect children from advertising. Second part of the thesis is focused on a questionnaire survey, which examines whether children understend the concept of advertising at all, whether they are influenced by advertising, an whether they trust the commercials