Identitetsskapande på Instagram : En observationsstudie om visuell självpresentation från ett genusperspektiv

The use of social media has increased in recent years and has become a part of everyday life. Through the use of social media grows new opportunities for constructing ones identity, this enables individuals to selective self-presentation. The social media trend has gone from largely consisting of a linguistic communication to become directed towards a more visual form of communication, this encourages individuals to be more visual in their self-presentation. This study aims to create an understanding of how individuals present their identity through visual self-presentation, more precisely via Instagram. Previous research has shown differences between men's and women's use of social media. It is however possible to discern a gap in this area and for this reason, this study has adopted a gender perspective. The study presented here has been carried out by an observational study and the results show that individuals tend to enter into a specific role in the constructing of ones identity on Instagram. It has also shown that this identity has a strong link to the image of oneself. The study also shows the differences between how men and women accentuates their identity