Alla är lyckade och lyckliga på Instagram : En retorisk receptionsstudie om hur unga kvinnor upplever och tolkar innehållet som visas på Instagram

The purpose of this paper is that through a rhetorical reception analysis to find out how young women interpret a specific content downloaded from Instagram in the form of four collage containing a total of 24 different images. The collages are based on four hashtags: #home, #breakfast, #happiness and #lifestyle. In this study individual interviews were conducted with five female respondents aged 20 to 24 who are active users of Instagram.The women's own presentation and identity has also been studied to see if the image and the identity that they show on Instagram consistent with the image and identity as they have in the reality.With the help of rhetorical tools and a fund theories of gender, identity , habitus and capital so , this study concluded that the respondents both consciously and unconsciously interpret the material chosen differently depending on which of collages that they have analyzed And that respondents in different ways, choose which side of themselves that they want to display on Instagram where some of the respondents admit that the picture they show of themselves on Instagram match the image they have of themselves everyday. While some of the respondents admit that they are more daring, and become more personal on Instagram than they are in real life.<p>Validerat; 20160607 (global_studentproject_submitter)