PRAGMALINGUISTIC FEATURES OF TOURIST ADVERTISING

The pragmatic orientation of advertising discourses / texts allows you to determine the goals of advertising communication as follows: transfer information to the addressee, arouse interest and manage his reactions. These goals can be clearly seen when analyzing the speech tactics used by advertisers in advertising messages. In the article, the author analyzes various factors involved in the formation of advertising discourse in the tourism industry: speech strategies and tactics, the role of the addressee, communicative-interactive capabilities of speech technique