Pragmatics of Translating Tourism Discourse Texts

The article presents translation analysis of the texts within tourism discourse. According to the authors, the Internet is the most popular source of information and thus tourist websites are aimed at forming tourism attractiveness of a certain region as well as promoting regional branding. As illustrated by examples of multilingual hotel websites, the language component of website content is an essential factor for translation. As a result, the analysis of data shows that in many translations various errors are made, which are characterized by a violation of stylistic, lexical, grammatical, spelling and punctuation norms or rules, consequently, translated texts do not correspond to their original communicative and pragmatic function. Having studied the original examples, the authors prove that the translated text in the tourism discourse performs its main function, i.e. attracts a large number of potential customers only when a professional translator while translating generates a new text, taking into account grammatical and linguistic norms of the language of translation, as well as maintaining stylistic imagery and colour in accordance with a specific lingua-culture of a foreign recipient