The article deals with the study of airline companies advertising slogans as a specific type of communication. The communicative and pragmatic peculiarities of advertising autoslogans have been found out. The ways to achieve the communicative and pragmatic aims of advertising aviation slogans have been described. The results of the carried out research prove that all language means (syntactic, lexical-semantic and pragmatic) work in close interaction, creating this way an integral unit of minimal size which is capable to affect recipients in order to impel them to a certain action – purchase the advertisement item or service
This article explores the impact of linguistic peculiarities, such as puns, metaphors, and slogans, ...
The article considers advertising pragmatics of contemporary media for polylingualism and polycultur...
This work is devoted to the study of the verbal expression of the pragmatic component of the text of...
The article deals with the study of airline companies advertising slogans as a specific type of comm...
To promote themselves, airlines do not only serve better but also have slogans to be known as their ...
The current article discusses the use and purpose of rhetorical figures in advertising slogans. The ...
The article touches upon the problem of impact the proper use of the language of advertising can hav...
The objective of the article is to provide the analysis of language of advertising from linguistic p...
The article is concerned with the organization of Russian advertising slogans, which use cognitive m...
The purpose of this study is to study the theoretical provisions of pragmalinguistics regarding adve...
The article deals with peculiarities of automobile advertising slogans from the point of view of the...
1 ABSTRACT The work deals with the analysis of verbal and nonverbal means of advertising messages in...
The aim of my thesis is to analyse phraseological units in advertising; to divide them according to ...
The pragmatic orientation of advertising discourses / texts allows you to determine the goals of adv...
ABSTRACT In this paper, the pragmatic issues in both print and electronic media were examined. We f...
This article explores the impact of linguistic peculiarities, such as puns, metaphors, and slogans, ...
The article considers advertising pragmatics of contemporary media for polylingualism and polycultur...
This work is devoted to the study of the verbal expression of the pragmatic component of the text of...
The article deals with the study of airline companies advertising slogans as a specific type of comm...
To promote themselves, airlines do not only serve better but also have slogans to be known as their ...
The current article discusses the use and purpose of rhetorical figures in advertising slogans. The ...
The article touches upon the problem of impact the proper use of the language of advertising can hav...
The objective of the article is to provide the analysis of language of advertising from linguistic p...
The article is concerned with the organization of Russian advertising slogans, which use cognitive m...
The purpose of this study is to study the theoretical provisions of pragmalinguistics regarding adve...
The article deals with peculiarities of automobile advertising slogans from the point of view of the...
1 ABSTRACT The work deals with the analysis of verbal and nonverbal means of advertising messages in...
The aim of my thesis is to analyse phraseological units in advertising; to divide them according to ...
The pragmatic orientation of advertising discourses / texts allows you to determine the goals of adv...
ABSTRACT In this paper, the pragmatic issues in both print and electronic media were examined. We f...
This article explores the impact of linguistic peculiarities, such as puns, metaphors, and slogans, ...
The article considers advertising pragmatics of contemporary media for polylingualism and polycultur...
This work is devoted to the study of the verbal expression of the pragmatic component of the text of...
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