Add to ORKGThe marketing literature has argued the value of retaining customers and stated that loyal clients are more likely to focus on long-term benefits and engage in cooperative actions benefical to both partners (Lam et al., 2004), There is abundant quantitative research on B2C loyalty, but limited qualitative research for B2B loyalty within the services sector. This research has filled the gaps and contributes to the study of B2B switching by analysing the behaviours of the client, 'switched to' and 'switched from' service providers.EThOS - Electronic Theses Online ServiceGBUnited Kingdo
The findings of this research are based on a customer perspective of service switching causes. Howev...
There is a small body of research in the switching domain literature reporting on the causes of cust...
Customer retention has often received less attention among scholars and practitioners than customer ...
Purpose: To investigate the determinants of behavioural brand loyalty amongst dissatisfied customers...
The article investigates how firms can achieve high levels of customer loyalty under different confi...
This paper presents a research model to explore the mediating effects of dependence and commitment o...
Service organizations are continually looking for ways to increase customer loyalty. Although loyalt...
Modern competitive business environment makes gaining and retaining competitive advantage more and m...
This study proposes a conceptual framework that considers customer perceived value, customer satisfa...
There is no doubt that loyalty is one of the most frequently explored topics. However, this might no...
Purpose Stabilizing business in highly competitive and volatile business-to-business (B2B) markets i...
Customer loyalty has received enormous attention from both academics and practitioners alike. There ...
Many research studies conclude that satisfaction is strongly and positively related to repurchase in...
Although the causes of a customer’s switching decision have been investigated along with some studie...
Understanding switching behavior is a cornerstone in sustaining customer led marketing efforts espec...
The findings of this research are based on a customer perspective of service switching causes. Howev...
There is a small body of research in the switching domain literature reporting on the causes of cust...
Customer retention has often received less attention among scholars and practitioners than customer ...
Purpose: To investigate the determinants of behavioural brand loyalty amongst dissatisfied customers...
The article investigates how firms can achieve high levels of customer loyalty under different confi...
This paper presents a research model to explore the mediating effects of dependence and commitment o...
Service organizations are continually looking for ways to increase customer loyalty. Although loyalt...
Modern competitive business environment makes gaining and retaining competitive advantage more and m...
This study proposes a conceptual framework that considers customer perceived value, customer satisfa...
There is no doubt that loyalty is one of the most frequently explored topics. However, this might no...
Purpose Stabilizing business in highly competitive and volatile business-to-business (B2B) markets i...
Customer loyalty has received enormous attention from both academics and practitioners alike. There ...
Many research studies conclude that satisfaction is strongly and positively related to repurchase in...
Although the causes of a customer’s switching decision have been investigated along with some studie...
Understanding switching behavior is a cornerstone in sustaining customer led marketing efforts espec...
The findings of this research are based on a customer perspective of service switching causes. Howev...
There is a small body of research in the switching domain literature reporting on the causes of cust...
Customer retention has often received less attention among scholars and practitioners than customer ...