Add to ORKGThis paper presents a research model to explore the mediating effects of dependence and commitment on the relationship between switching costs and behavioural loyalty, and the moderating role of criticality of purchase in the relationship between dependence and commitment in the B2B services sector. While studies have recognised the mediating role of dependence and commitment on relational intentions, there is no research identified that investigates mediating or moderating roles under conditions of dissatisfaction in the B2B services sector. We attempt to fill this knowledge gap by contributing to a better understanding of how customer loyalty towards service providers is formed under a troubled or dysfunctional relationship
Purpose: This paper seeks to examine the central role that commitment plays in driving customer loya...
Contains fulltext : 142934.pdf (author's version ) (Open Access)Despite the extant...
This study aims to provide an alternative model for understanding customers’ loyalty behavior by exa...
This paper presents a research model to explore the (i) direct effects of independent variables (int...
There is no doubt that loyalty is one of the most frequently explored topics. However, this might no...
The crisis in the UK financial services industry has led to retail banking customers treating transa...
The strategic importance of customer retention and the costs associated with customer switching beh...
The article investigates how firms can achieve high levels of customer loyalty under different confi...
Although research the determinant of service provides switching has grown in recent years, the focus...
Although research the determinant of service provides switching has grown in recent years, the focus...
This research proposes and empirically analyses a model that considers switching costs and attractiv...
This paper investigates the impact of various switching cost dimensions,and key mediating variables,...
While commitment is an important antecedent to customer retention, a broad consensus has yet to emer...
This study proposes a conceptual framework that considers customer perceived value, customer satisfa...
Though previous research has identified both cognitive and affective components of customer loyalty,...
Purpose: This paper seeks to examine the central role that commitment plays in driving customer loya...
Contains fulltext : 142934.pdf (author's version ) (Open Access)Despite the extant...
This study aims to provide an alternative model for understanding customers’ loyalty behavior by exa...
This paper presents a research model to explore the (i) direct effects of independent variables (int...
There is no doubt that loyalty is one of the most frequently explored topics. However, this might no...
The crisis in the UK financial services industry has led to retail banking customers treating transa...
The strategic importance of customer retention and the costs associated with customer switching beh...
The article investigates how firms can achieve high levels of customer loyalty under different confi...
Although research the determinant of service provides switching has grown in recent years, the focus...
Although research the determinant of service provides switching has grown in recent years, the focus...
This research proposes and empirically analyses a model that considers switching costs and attractiv...
This paper investigates the impact of various switching cost dimensions,and key mediating variables,...
While commitment is an important antecedent to customer retention, a broad consensus has yet to emer...
This study proposes a conceptual framework that considers customer perceived value, customer satisfa...
Though previous research has identified both cognitive and affective components of customer loyalty,...
Purpose: This paper seeks to examine the central role that commitment plays in driving customer loya...
Contains fulltext : 142934.pdf (author's version ) (Open Access)Despite the extant...
This study aims to provide an alternative model for understanding customers’ loyalty behavior by exa...