Add to ORKGService organizations are continually looking for ways to increase customer loyalty. Although loyalty to tangible goods (i.e., brand loyalty) has been studied extensively by marketing scholars, relatively little theoretical or empirical research has examined loyalty to service organizations (i.e., service loyalty). This study extends previous loyalty research by examining service loyalty and factors expected to influence its development. In particular, a literature review is combined with analysis of qualitative data from over forty depth interviews to develop a model of service loyalty that includes three antecedents))satisfaction, switching costs, and interpersonal bonds
Customer loyalty has received enormous attention from both academics and practitioners alike. There ...
In extremely competitive business environment, Telecommunication Service companies have developed an...
In increasing competitive markets, retaining actual customers and gaining new ones is the main aim o...
This study proposes a conceptual framework that considers customer perceived value, customer satisfa...
In the services marketing literature it has been argued that the concept of service loyalty needs fu...
In the services marketing literature it has been argued that the concept of service loyalty needs fu...
In the services marketing literature it has been argued that the concept of service loyalty needs fu...
xii, 186 leaves : ill. ; 30 cm.PolyU Library Call No.: [THS] LG51 .H577M BUSS 2002 LuIn today's comp...
This study proposes a conceptual framework that considers customer perceived value, customer satisfa...
In the services marketing literature it has been argued that the concept of service loyalty needs fu...
In the services marketing literature it has been argued that the concept of service loyalty needs fu...
In the services marketing literature it has been argued that the concept of service loyalty needs fu...
This study sheds light on customer loyalty based on three groups of factors (customer, service provi...
Customer loyalty plays a crucial role in firm’s performance. Over the last three decades the antece...
This study sheds light on customer loyalty based on three groups of factors (customer, service provi...
Customer loyalty has received enormous attention from both academics and practitioners alike. There ...
In extremely competitive business environment, Telecommunication Service companies have developed an...
In increasing competitive markets, retaining actual customers and gaining new ones is the main aim o...
This study proposes a conceptual framework that considers customer perceived value, customer satisfa...
In the services marketing literature it has been argued that the concept of service loyalty needs fu...
In the services marketing literature it has been argued that the concept of service loyalty needs fu...
In the services marketing literature it has been argued that the concept of service loyalty needs fu...
xii, 186 leaves : ill. ; 30 cm.PolyU Library Call No.: [THS] LG51 .H577M BUSS 2002 LuIn today's comp...
This study proposes a conceptual framework that considers customer perceived value, customer satisfa...
In the services marketing literature it has been argued that the concept of service loyalty needs fu...
In the services marketing literature it has been argued that the concept of service loyalty needs fu...
In the services marketing literature it has been argued that the concept of service loyalty needs fu...
This study sheds light on customer loyalty based on three groups of factors (customer, service provi...
Customer loyalty plays a crucial role in firm’s performance. Over the last three decades the antece...
This study sheds light on customer loyalty based on three groups of factors (customer, service provi...
Customer loyalty has received enormous attention from both academics and practitioners alike. There ...
In extremely competitive business environment, Telecommunication Service companies have developed an...
In increasing competitive markets, retaining actual customers and gaining new ones is the main aim o...