This research investigates how small retailers learn about and adopt technology in their personal lives and the transfer of this knowledge to create firm capabilities and competitive advantages
Developing effective social media marketing (SMM) strategies to engage customers is a challenge for ...
Given the high number of small-sized apparel-related businesses operating within the globaleconomy, ...
The Internet is seen by many as a discontinuous innovation which is transforming the manner in which...
This research investigates how small retailers learn about and adopt technology in their personal li...
This paper provides an approach, based on global and entrepreneurial perspectives, to enhance retail...
Textile and apparel graduates entering the workforce must understand the role that small business pl...
The purpose of this study is to investigate entrepreneurial tendencies, specifically entrepreneurial...
To prepare students for positions in apparel and hospitality industries, students are required to un...
Small retail firms comprise a majority of all small businesses in the US and have a significant impa...
Building upon specialized academic expertise, an interdisciplinary group of educators from three pro...
This creative component focuses on effective social media platforms and marketing practices utilized...
The use of Information and Communication Technology (ICT) could make Small Medium Enterprises (SME) ...
Can university knowledge exchange give small businesses the ability to gain competitive advantage? T...
Small business enterprise (SBE) managers often lack resources, expertise, and impact when selling in...
This paper studies whether small-scale businesses can learn and adopt protable practices of their su...
Developing effective social media marketing (SMM) strategies to engage customers is a challenge for ...
Given the high number of small-sized apparel-related businesses operating within the globaleconomy, ...
The Internet is seen by many as a discontinuous innovation which is transforming the manner in which...
This research investigates how small retailers learn about and adopt technology in their personal li...
This paper provides an approach, based on global and entrepreneurial perspectives, to enhance retail...
Textile and apparel graduates entering the workforce must understand the role that small business pl...
The purpose of this study is to investigate entrepreneurial tendencies, specifically entrepreneurial...
To prepare students for positions in apparel and hospitality industries, students are required to un...
Small retail firms comprise a majority of all small businesses in the US and have a significant impa...
Building upon specialized academic expertise, an interdisciplinary group of educators from three pro...
This creative component focuses on effective social media platforms and marketing practices utilized...
The use of Information and Communication Technology (ICT) could make Small Medium Enterprises (SME) ...
Can university knowledge exchange give small businesses the ability to gain competitive advantage? T...
Small business enterprise (SBE) managers often lack resources, expertise, and impact when selling in...
This paper studies whether small-scale businesses can learn and adopt protable practices of their su...
Developing effective social media marketing (SMM) strategies to engage customers is a challenge for ...
Given the high number of small-sized apparel-related businesses operating within the globaleconomy, ...
The Internet is seen by many as a discontinuous innovation which is transforming the manner in which...