This creative component focuses on effective social media platforms and marketing practices utilized by small Iowa retail businesses. A resource-based view (RBV) view is used to explain the resources and processes necessary for small retailers to transition to a multi-channel model of e-commerce and a brick and mortar store. The paper also explores retail competitiveness during the COVID-19 pandemic. The paper provides a brief overview of the retail industry, an analysis of small retailer competitive advantages, a description of the hypothetical small retail firm, a SWOT analysis, and a digital marketing plan for a hypothetical small retailer
During the last two decades the retailing industry is finding itself in a state of constant evolutio...
It is commonly known that the effects of the COVID-19 pandemic have impacted many industries, includ...
At the height of the pandemic, physical retail stores, especially non-essential goods, were forced t...
Purpose: During the COVID-19 crisis, diversified attitudes and behaviors of structural equation mode...
Developing effective social media marketing (SMM) strategies to engage customers is a challenge for ...
In this chapter, the authors discuss the impact that the uses of digital marketing tools had on the ...
Many small business owners lack social media marketing (SMM) strategies to generate sales growth. Sm...
Implementing an effective social media marketing strategy campaign to engage customers and increase ...
This major paper examined the effectiveness of social media platforms for small fashion businesses. ...
Abstract– The Covid-19 pandemic aggravated the effects of economic slowdown. With the closure of bri...
The Covid 19 pandemic has profoundly affected the competitive context of retail companies. Multiple ...
The role of internet and the digitalized world are more relevant than ever before. The new phenomena...
During the COVID-19 pandemic, many small-scale businesses (SMEs) turned to social media to sell thei...
Small local retailers have a big contribution to the surrounding citizens as well as Indian economy....
During the COVID-19 pandemic, scholars have studied effects caused by the spread of the novel corona...
During the last two decades the retailing industry is finding itself in a state of constant evolutio...
It is commonly known that the effects of the COVID-19 pandemic have impacted many industries, includ...
At the height of the pandemic, physical retail stores, especially non-essential goods, were forced t...
Purpose: During the COVID-19 crisis, diversified attitudes and behaviors of structural equation mode...
Developing effective social media marketing (SMM) strategies to engage customers is a challenge for ...
In this chapter, the authors discuss the impact that the uses of digital marketing tools had on the ...
Many small business owners lack social media marketing (SMM) strategies to generate sales growth. Sm...
Implementing an effective social media marketing strategy campaign to engage customers and increase ...
This major paper examined the effectiveness of social media platforms for small fashion businesses. ...
Abstract– The Covid-19 pandemic aggravated the effects of economic slowdown. With the closure of bri...
The Covid 19 pandemic has profoundly affected the competitive context of retail companies. Multiple ...
The role of internet and the digitalized world are more relevant than ever before. The new phenomena...
During the COVID-19 pandemic, many small-scale businesses (SMEs) turned to social media to sell thei...
Small local retailers have a big contribution to the surrounding citizens as well as Indian economy....
During the COVID-19 pandemic, scholars have studied effects caused by the spread of the novel corona...
During the last two decades the retailing industry is finding itself in a state of constant evolutio...
It is commonly known that the effects of the COVID-19 pandemic have impacted many industries, includ...
At the height of the pandemic, physical retail stores, especially non-essential goods, were forced t...