Add to ORKGThe purpose of this study is to investigate entrepreneurial tendencies, specifically entrepreneurial intentions and entrepreneurial marketing of small retail and hospitality business owners, their use of contemporary marketing practices and resulting business success
This study aims to investigate the effect of entrepreneurial marketing dimensions, namely: proactive...
The purpose of this paper is to review the impact of entrepreneurial approaches to marketing activit...
Marketing literature has emphasized the factors hampering marketing planning and strategizing in sma...
The purpose of this study is to investigate entrepreneurial tendencies, specifically entrepreneurial...
The purpose of this research is to examine the impact of entrepreneurial management practices of sma...
To remain competitive and profitable, small businesses today face increased pressure to innovate by ...
This study developed and validated an Entrepreneurial Marketing (EM) scale by assessing reliability ...
The aim of the study is to identify major dimensions of entrepreneurial marketing concept in boutiqu...
Research investigating the competitive advantage of small firms has consistently emphasized the impo...
Small business constitutes one of the strongest factors in developing a healthy economic environment...
A recent rise in small business ownership, along with the subsequent advent and universality of soci...
Entrepreneurial marketing (EM) is seen as an integral component of small business success (Hills, Hu...
Background: Entrepreneurial marketing concentrates on the marketing for small and micro enterprises....
Small businesses are the backbone of the tourism and hospitality industry and, depending on which st...
Abstract: Purpose – The purpose of this paper is to contribute to the understanding of marketing in ...
This study aims to investigate the effect of entrepreneurial marketing dimensions, namely: proactive...
The purpose of this paper is to review the impact of entrepreneurial approaches to marketing activit...
Marketing literature has emphasized the factors hampering marketing planning and strategizing in sma...
The purpose of this study is to investigate entrepreneurial tendencies, specifically entrepreneurial...
The purpose of this research is to examine the impact of entrepreneurial management practices of sma...
To remain competitive and profitable, small businesses today face increased pressure to innovate by ...
This study developed and validated an Entrepreneurial Marketing (EM) scale by assessing reliability ...
The aim of the study is to identify major dimensions of entrepreneurial marketing concept in boutiqu...
Research investigating the competitive advantage of small firms has consistently emphasized the impo...
Small business constitutes one of the strongest factors in developing a healthy economic environment...
A recent rise in small business ownership, along with the subsequent advent and universality of soci...
Entrepreneurial marketing (EM) is seen as an integral component of small business success (Hills, Hu...
Background: Entrepreneurial marketing concentrates on the marketing for small and micro enterprises....
Small businesses are the backbone of the tourism and hospitality industry and, depending on which st...
Abstract: Purpose – The purpose of this paper is to contribute to the understanding of marketing in ...
This study aims to investigate the effect of entrepreneurial marketing dimensions, namely: proactive...
The purpose of this paper is to review the impact of entrepreneurial approaches to marketing activit...
Marketing literature has emphasized the factors hampering marketing planning and strategizing in sma...