Particular article is aimed at analysis of data from the questionnaire "Latgola is ...", providing insight into the selected cultural symbols, concepts of the future linguo-territorial dictionary of Latgale. The questionnaire is carried out in April – July 2010, by surveying 1959 inhabitants of the Latgale planning region, at least for 20 years residing in Latgale. Respondents in four age groups (12–25, 26–44, 45–63, 64–80) participated in the poll, among participants of the questionnaire 42.4% were men and 56.9% were women, a relatively high is number of respondents with higher education: 30.3%. Respondents from 20 municipalities of the Latgale planning region and 2 cities of republican significance were interviewed. Size of the general gr...