Add to ORKGThis paper provides a tool-box of services marketing initiatives to enhance service quality in new ventures. Based upon a study in high-growth small businesses, we identify initiatives which facilitate a quest for superior service quality. We introduce an integration of initiatives including the service profit chain, best practices, and relationship marketing. We further provide ‘how-to’ mechanisms to implement these initiatives
This paper presents a study on how small service firms can improve profitability and if growth is a ...
Purpose The business-to-business (B2B) marketing literature is heavily focused on the manufacturing ...
This paper aims to investigate how to improve business service quality (BSQ) in an e-commerce enviro...
Managing the growing small business identifies many opportunities and difficulties for the entrepren...
Small business owners face many opportunities and difficulties whilst growing their ventures. Many s...
Research seems to indicate that the delivery of "High-Level Quality Service " is decidedly...
Service businesses have been especially attractive as small businesses. Researchers and practitione...
The purpose of this paper is to evaluate the implementation of the service profit chain as an entrep...
Small business ownership-management can choose high-level quality service as the differential advant...
Concepts being developed in the field of services marketing management can be applied by the smaller...
Purpose – This article aims to demonstrate how small entrepreneurial firms can employ low cost marke...
In recent years we have seen a radical shift in management thinking. Interest in service quality imp...
Despite recognition of the merits and advantages of service profit chain initiatives of retention, r...
Service quality is often conceptualized as the comparison of service expectations with actual perfor...
In recent years there have beenchanges in marketing focus. For ‘50s we may say itwas period of mass ...
This paper presents a study on how small service firms can improve profitability and if growth is a ...
Purpose The business-to-business (B2B) marketing literature is heavily focused on the manufacturing ...
This paper aims to investigate how to improve business service quality (BSQ) in an e-commerce enviro...
Managing the growing small business identifies many opportunities and difficulties for the entrepren...
Small business owners face many opportunities and difficulties whilst growing their ventures. Many s...
Research seems to indicate that the delivery of "High-Level Quality Service " is decidedly...
Service businesses have been especially attractive as small businesses. Researchers and practitione...
The purpose of this paper is to evaluate the implementation of the service profit chain as an entrep...
Small business ownership-management can choose high-level quality service as the differential advant...
Concepts being developed in the field of services marketing management can be applied by the smaller...
Purpose – This article aims to demonstrate how small entrepreneurial firms can employ low cost marke...
In recent years we have seen a radical shift in management thinking. Interest in service quality imp...
Despite recognition of the merits and advantages of service profit chain initiatives of retention, r...
Service quality is often conceptualized as the comparison of service expectations with actual perfor...
In recent years there have beenchanges in marketing focus. For ‘50s we may say itwas period of mass ...
This paper presents a study on how small service firms can improve profitability and if growth is a ...
Purpose The business-to-business (B2B) marketing literature is heavily focused on the manufacturing ...
This paper aims to investigate how to improve business service quality (BSQ) in an e-commerce enviro...