Entrepreneurial services marketing initiatives facilitating small business growth

Managing the growing small business identifies many opportunities and difficulties for the entrepreneur. Whilst entrepreneurs are prone to managing opportunities, they most often struggle to manage resources and initiatives toward growing their businesses. We introduce an entrepreneurial perspective toward enhancing growth opportunities within the small business sector. Services marketing initiatives introduced are a result of empirical evidence from a large number of high-growth entrepreneurial small businesses in Victoria, Australia. A conceptual model is proposed, consisting of service initiatives of the service profit chain, industry best practice, relationship marketing and service quality. Our overall aim is to introduce such initiatives to enhance customer satisfaction and loyalty, thereby enhancing growth of these small businesses