Add to ORKGSmall business ownership-management can choose high-level quality service as the differential advantage to achieve a competitive edge. Although all organizations show concern for giving good service, service structure and delivery vary widely. Some small company managements, notably Nordstrom, Byerly's, MiniMaid Services and American Mutual Insurance Company, profitably deliver high-level quality service. Offering high-level quality service is strategically feasible. It is conservative and inexpensive, it allows a competitor to break free of a competition marked by mediocrity, is less costly than delivering low-level quality service, it is tantamount to relationship marketing, and high-level quality service is uniquely leveraged to sho...
Quality and service management is a process intended to create and maintain importance to any servic...
Introduction. A steady stream of sales revenue for a service provider can be achieved through having...
This article examines how excellence in customer service and satisfaction can be a major source of c...
Research seems to indicate that the delivery of "High-Level Quality Service " is decidedly...
This paper provides a tool-box of services marketing initiatives to enhance service quality in new v...
It has been suggested that delivering superior service quality is a prerequisite for success in toda...
As marketers recognize intense competition and are more customer focused then ever before, they cont...
Compared with large organizations, small businesses have been slower to adopt quality management pra...
This paper examines a product innovation in a service. By adopting a rational strategic framework, a...
This paper presents the findings of a study aimed at investigating how managers in small supplying f...
In recent years we have seen a radical shift in management thinking. Interest in service quality imp...
Restaurant owners have ever confronted with such a fierce battle like before due to the booming numb...
The service industry has never been so competative then it is today. In order to survive companies m...
This paper reports on a study of managerial perceptions of the implementation of total quality manag...
Service businesses have been especially attractive as small businesses. Researchers and practitione...
Quality and service management is a process intended to create and maintain importance to any servic...
Introduction. A steady stream of sales revenue for a service provider can be achieved through having...
This article examines how excellence in customer service and satisfaction can be a major source of c...
Research seems to indicate that the delivery of "High-Level Quality Service " is decidedly...
This paper provides a tool-box of services marketing initiatives to enhance service quality in new v...
It has been suggested that delivering superior service quality is a prerequisite for success in toda...
As marketers recognize intense competition and are more customer focused then ever before, they cont...
Compared with large organizations, small businesses have been slower to adopt quality management pra...
This paper examines a product innovation in a service. By adopting a rational strategic framework, a...
This paper presents the findings of a study aimed at investigating how managers in small supplying f...
In recent years we have seen a radical shift in management thinking. Interest in service quality imp...
Restaurant owners have ever confronted with such a fierce battle like before due to the booming numb...
The service industry has never been so competative then it is today. In order to survive companies m...
This paper reports on a study of managerial perceptions of the implementation of total quality manag...
Service businesses have been especially attractive as small businesses. Researchers and practitione...
Quality and service management is a process intended to create and maintain importance to any servic...
Introduction. A steady stream of sales revenue for a service provider can be achieved through having...
This article examines how excellence in customer service and satisfaction can be a major source of c...