Urban Co-operative Banks (UCBs) are an important part of the financial system in India. It is, therefore, necessary that the UCBs emerge as a sound and healthy network of jointly owned, democratically controlled, and ethically managed banking institutions providing need based quality banking services, essentially to the middle and lower middle classes and marginalized sections of the society. The present study is focused on examining the borrowers preference of Urban Cooperative Banks. The study is an attempt made to examine the extent of borrower purchase behavior influenced by Urban Cooperative Banks in Gulbarga District of Karnataka State and its impact on augmenting income, employment generation and improving the living standards of the...