ANALS7A PREDAJA JATOoNiTH ZVIERAT AKO ViTHODISKO PRE MARKETINGOVE ROZHODOVANIE

The sale of slaughter animals creates more than 45 per cent of total income for all agricultural products in agricultural firms in the Slovak Republic. This situation raises the question of the need to analyze the sale of slaughter animals and utilize the information for making marketing decisions. Basic information about the sale volume, producers prices, and structure of distribution channels according to each type of slaughter animals provides the base for managing the sale in the next time period, for estimating future sale and producers prices. Trends in the structure of distribution channels influence cooperation among links within the channels. The article presents the analyzed information on sale of slaughter cattle, slaughter pigs, slaughter poultry, slaughter sheep, goats, and lambs for the years 1993 to 1996 in the Slovak Republic. It shows also the tendencies of development for the next period. This information is one of the bases for marketing management decision making